For brands and agencies interested in what's next
Contributors
James Kirkham
James is a brand strategist, cultural critic, and founder of ICONIC. With 20+ years shaping digital, music, and sports media, he’s led fan-first projects at COPA90 and Defected Records. James is a regular culture commentator.
Max Ottignon
Max is the co-founder of branding company Ragged Edge. Throughout his career, he has worked to shift the perception of branding from a focus on visual elements to a broader understanding of how ideas can shape industries and culture.
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