Back to Explore

The Subthread

For brands and agencies interested in what's next

On the social web

Subscribe via Mastodon, Threads, Flipboard, or any social web platform.

Latest Posts

Community Managers: The Secret Weapon in the AI Search Era

Hannah Bowler · 23 Jul 2026

Uncut with Nomi Leasure, Managing Director of Pinch

Alex Zeevalkink · 21 Jul 2026

Brandmakers with Cassie Hall, Director of Brand and Marketing at Motorway

Hannah Bowler · 20 Jul 2026

Contributors

Rich Hewes

Writer & Co-founder

Hannah Bowler

Having reported on the world of creativity, media and tech for many years now, Hannah gets the bigger picture. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact.

Alex Zeevalkink

Founder & Editor-in-Chief

James Kirkham

James is a brand strategist, cultural critic, and founder of ICONIC. With 20+ years shaping digital, music, and sports media, he’s led fan-first projects at COPA90 and Defected Records. James is a regular culture commentator.

The Subthread

Contributors

Rich Hewes

Hannah Bowler

Alex Zeevalkink

James Kirkham

More from Business

Neotribe Ventures

TOS.gg

WBN News Global

Linkboost