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The Subthread icon The Subthread

For brands and agencies interested in what's next

Contributors

Rich Hewes

Rich Hewes

Writer & Co-founder

Hannah Bowler

Hannah Bowler

Having reported on the world of creativity, media and tech for many years now, Hannah gets the bigger picture. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact.

Alex Zeevalkink

Alex Zeevalkink

Founder & Editor-in-Chief

James Kirkham

James Kirkham

James is a brand strategist, cultural critic, and founder of ICONIC. With 20+ years shaping digital, music, and sports media, he’s led fan-first projects at COPA90 and Defected Records. James is a regular culture commentator.

Max Ottignon

Max Ottignon

Max is the co-founder of branding company Ragged Edge. Throughout his career, he has worked to shift the perception of branding from a focus on visual elements to a broader understanding of how ideas can shape industries and culture.

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