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The Cold Start

Insights taken from the front lines helping startups close their first customers and scale to $1M+ ARR.

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Latest Posts

Problems Worth Solving

Jessy Gervais · 26 Aug 2025

Money is for Speed, not Discovery

Jessy Gervais · 5 Aug 2025

You Need a Builder

Jessy Gervais · 22 Jul 2025

Contributors

Jessy Gervais

Jessy Gervais

I coach early-stage founders to their first $1M+ ARR. This is what works (and why it works).

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