Super Niche

New York native Perri blends roots in music and fashion with work for leading brands, shaping his view of watches as style, investment, and culture. Through Super Niche and Wrist Check Pod, he highlights voices redefining modern luxury.

As Creative Director at Super Niche, I oversee video production and help define the platform’s creative identity. As a director and storyteller, I’m dedicated to creating cinematic work that resonates with audiences.

Writer and cultural observer exploring the intersections of design, craftsmanship, and identity through the Super Niche lens.

Ann Binlot is a seasoned storyteller and marketer with over a decade of experience in the luxury, culture, fashion, art, and hospitality industries across retail, tech, and editorial.