Lead UX Researcher & Experience Design Strategist. Prevented £135m at Next. Twenty years across retail, ecommerce, fintech, and beyond. Available now.
Ghost has been a godsend. The editing experience is closer to Notion than a traditional CMS. Distraction-free, intuitive, and effortless to pick up again even after months away. No digging through knowledgebase articles just to remember how things work. My case studies are sharper, my SEO is stronger, and hiring managers are actually landing on the site. Switched from Squarespace years ago. Not going back.
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Empty Your Glass
Empty Your Glass is a collaborative publication launched in April 2025 by Il Sun Moon. This collaborative project is based on the intimate, personal, and reflective format of a "diary."