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Influencer Journalism

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Latest Posts

How a French Broadcaster Is Racing to Transfer a Creator’s Trust back to the newsroom

Ana Clara Otoni · 3 Sep 2026

Signal Cleveland: Building the Structure for Creator Work

Michael Indriolo and Floco Torres, Signal Cleveland · 6 Aug 2026

The Texas Tribune: Working Through the Hard Questions First

Maria Mendez, Laura Duclos, Pu Ying Huang, Eddie Gaspar, and Natalie Martinez, The Texas Tribune · 6 Aug 2026

Ghost gives me the independence to publish on my terms. For someone building a media brand from scratch, that ownership matters.

Adriana Lacy

news.influencerjournalism.com

Contributors

Adriana Lacy

Adriana Lacy is the founder and CEO of Field Nine Group, where she leads Influencer Journalism and developed the STEPP Framework for ethical newsroom-creator partnerships. Previously, she worked at The New York Times, LA Times, and Axios.

Ana Clara Otoni

Brazilian-American journalist & strategist with 15 years of experience using storytelling to build community in news and tech. She’s worked in nonprofit and legacy media & tech startups (CalMatters, O Globo, Hive). Ana is on NAHJ LGBTQIA+ Task Force.

Influencer Journalism

Contributors

Adriana Lacy

Ana Clara Otoni

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