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her.story

Thoughts, stories and ideas.

Latest Posts

Stop asking what you could do differently. Ask what you could do well enough.

svetlana sapelova · 22 Mar 2026

She had been doing it for ten years before anyone told her it was a business.

svetlana sapelova · 22 Mar 2026

I was not looking for founder stories. I was looking for the parts they always leave out.

svetlana sapelova · 16 Mar 2026

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svetlana sapelova

Creator of her.story