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Eddie Yu - Built by Choice icon Eddie Yu - Built by Choice

A publication by Eddie Yu on building DTC brands, making bold decisions, and living with entrepreneurial intent.

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Latest Posts

Before You Start a Business in the UK, Understand the Full Tax Stack

Eddie Yu · 27 Feb 2026

The UK Government Is Quietly Stealing Over 50% of Your Money

Eddie Yu · 24 Nov 2025

Kickstarter is more of a death sentence than a lifeline

Eddie Yu · 25 Oct 2023

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Eddie Yu

Eddie Yu

Creator of Eddie Yu - Built by Choice

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