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Latest Posts

Inside the strange middle ground of B2B2C [Video]

Cecilia Toro · 4 Dec 2025

2026 projections: Three forces that will reshape every CMO’s playbook

Tomer Zuker · 4 Dec 2025

In the age of AI, your brand is your only true advantage

Idan Gol · 3 Dec 2025

Contributors

Richard King

Always questioning the crowd, rather than following it.

Will Whitham

Will has written copy and content both in-house and agency-side for a broad variety of brands, industries, and international audiences. He's the host of the CMO Alliance podcast, CMO Convo.

Amelia Wilson

Amelia is a Content Executive at The Alliance. She’d love to ghostwrite your next article, so get in touch!

James Shaw

Head of Content and SEO at The Alliance.

Hannah Wesson

Hannah has worked in content marketing since graduating and has a wealth of experience writing for a wide range of B2B and B2C companies.

Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

Stevie Langford

As a Senior Copywriter, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!

Teresa Garanhel

Teresa is the Senior Copywriter at People Alliance.

Anthony Witherspoon

Anthony is the copywriter at Future of SaaS. When he's not spearheading our content strategy, he's got his nose buried in a novel, attending philosophy clubs, or doing a bit of improv acting.