A cynical, clear-eyed look at branding in the age of AI, fake purpose, and corporate cowardice. I write about marketing, culture, leadership, and the quiet panic inside companies desperate to appear “
Contributors
Ercole Egizi
Global marketing and brand strategy leader with 20+ years across Europe, US, and MENA. I build brand transformations, lead creative teams, and connect culture, storytelling, and growth. Educator and mentor passionate about the next generation.
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